Keith Gill's GameStop Millions
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A summary of how Keith Gill (known as "Deep Fucking Value" and "Roaring Kitty") turned a $56,000 investment in GameStop into tens of millions through social media influence and strategic investing.
"Keith Gill worked at MassMutual, just some normal boring $100,000 a year job. He loved stock investing, studied it, and turned out to be very charismatic. He started streaming his picks and why he liked certain companies.
In 2020-2021, when the stock market went crazy, he started explaining why he liked GameStop on Reddit and YouTube. He invested roughly $56,000, which was like all of his money at the time. He went on this campaign explaining why he liked the stock, particularly because large hedge funds were shorting the company. He thought they were wrong.
It became a David versus Goliath story. All of Reddit and Twitter got behind him, and the stock went crazy. He made about $30 million off his $50,000 investment after spending about 18 months campaigning about it. After making the money, he went silent. There was even a movie made about him with Seth Rogen, but at the end, they noted he wouldn't comment on the film.
Then last month, everything changed. He came back on Twitter and posted a meme of a guy leaning forward in his chair - the gamer lean. He started posting cryptic videos, and the stock started popping again. He recently revealed on Reddit that between his equity and call options, he now has over $200 million worth of GameStop."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.