Engineer's Kroger App Critique
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A story about how passionate technical writing can be engaging, even about mundane topics like grocery store apps.
"Yesterday there was a great example of this - some guy wrote 'The Kroger App Sucks' or something like that. It was like the number 15 thing on Hacker News. I clicked it and it's this 10,000-word blog post about Kroger's technology.
He's like 'I like Kroger, Kroger's the biggest grocer in the world and they should be good at technology. They have all the money and they have the customers, they have all the locations - they should not be getting their ass handed to them by Instacart and these other startups.'
He goes into detail like 'Look at this - you open the Kroger app and when you swipe it doesn't load more stuff. The whole internet is if you swipe it'll load more stuff. For Kroger, if you want to swipe to see more products, it stops you and there's this tiny button that says 'next page.' You have to go page after page, it doesn't just load.'
He wrote this 10,000-word thing nerding out about the Kroger app. I loved it - I read every word of it. It was incredible nerdery."
The author opened with: "I'll start by saying I know nothing about the grocery industry, but what I do know about is tech and UX."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.