MrBeast's Language Channels

A story about how Mr. Beast's international growth strategy involves translating his content into multiple languages.

Shaan Puri shares: "When we did our basketball camp with Mr. Beast, he did this presentation. He's like, 'Here's one thing I'm doing that nobody else is really doing - every video I do, I now create channels in Portuguese and everywhere else.'"

Gary adds context: "Jimmy (Mr. Beast) told me that whole thing several years ago."

This strategy mirrors Facebook's most successful growth driver, which according to Alex Schultz (Facebook's growth lead), was language translation. Facebook had to crowdsource translations like Wikipedia, incentivizing users to translate the site for their local regions. This allowed Facebook to translate overnight when no other social network was doing this, leading to massive growth.