Native's Explosive Growth
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A story about Native's rapid scaling challenges with inventory management.
"In 2015 we were making 500 units of deodorant a week. By 2017 we were making 21,000 units a day and we were still selling out. If you bought your deodorant on a Thursday, it was either made the day before or the day after - we didn't have a lot of inventory.
But once you sell into Target and Walmart and large brick and mortar stores, their first order could be 300,000 units or 50,000 units. All of a sudden the just-in-time inventory that you had always been reliant on is no longer sustainable."
Moiz Ali
Moiz Ali is the Founder of Native. Launched in 2015, Native is the fastest growing CPG company in the United States, and has over 1 million customers nationwide. The company was acquired by Procter & Gamble for $100 Million in November 2017, the first acquisition by P&G in nearly ten years. Prior to founding Native, Moiz was the Founder and CEO of Caskers, a flash sales site for spirits. Moiz graduated from Harvard Law School in 2009. In addition to his work at Native, today he is an active investor in over 100 startups, and a speaker on stages across the world.