Mealime's 25x Exit

Jeremy shares a story about one of Tiny's most successful acquisitions - a meal planning app called Mealime.

"One that I really love is this company called Mealime, a meal planning app that Tiny bought in 2018. It was made by this amazing technical guy who built a really great product. The moment that sold me was when he realized you could use the iPhone's proximity sensor - the one that turns off the screen when close to your head - to let users wave their hands over it to go to the next part of a recipe when their hands were dirty while cooking.

These small details had huge butterfly effects. Apple thought it was really cool and featured them in the App Store. We bought the business and it grew a lot - we got all our money back in the first couple years. Then two major grocery retailers became interested. They had decided in a boardroom somewhere they needed an app.

We ended up selling it for a huge revenue multiple, making over 25 times our money. Today if you look it up, it's still being used, the original team is still there, and they were very happy with the outcome. I love it because it was this perfect little situation - almost like a craft app made by someone who cared deeply about making a great product."