Stay Alfred's $100M Crash

A story about an entrepreneur who built Stay Alfred, a competitor to Sonder, before it crashed and burned.

"This guy started Stay Alfred, which was like a competitor to Sonder where they would rent out entire buildings and then sublease them for work travel. They got to $100 million in revenue, raised $60 million, then crashed and burned and went out of business.

That's initially why I was interested. I told him I love Bring a Trailer, and he goes 'Oh great, their cofounder works here.' All of Stay Alfred's competitors, this guy's whole company, all the CEOs invested in this company. I thought that was an interesting signal - competitors showing respect like 'I'll bet on your next thing.' They were all real estate guys so it was still related to that business."

23:48 - 24:08
Full video: 55:04
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Sam Parr

Host of MFM and fitness influencer

Sam Parr is a serial entrepreneur and business media pioneer.

In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.

Sam led the charge in making newsletters popular when few believed in their potential.

After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.

Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.

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