Bike Helmet Origin Story
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A story about how an artist named Danielle Baskin started multiple businesses by solving her own problems.
"She thought bike helmets were ugly, so she painted her own bike helmet. Then she kept getting stopped by people asking about her helmet. So she thought 'Okay' and created a bike helmet company that makes cool-looking helmets.
She didn't know anything about tech, but she went on Squarespace, set up a site, added Stripe or PayPal, and started taking payments. That started to work.
Then she thought 'Alright, where do I sell these helmets?' So she bought a vintage tricycle with a wagon attached to it. She piled up all the helmets into the wagon and made a cool little stand. People loved the stand, so she started selling those as well.
The fruit thing started the same way. She created the fruit branding just for fun, and people started asking 'Hey, could you do that for my brand?' She has such remarkable products that she never needs to do any marketing. She just spins up new businesses - she'll make something for herself, then 10 people will talk about it, and she thinks 'Okay, that's a business' and then she makes it."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.