Marketing Lunch Revenue Boost

A story about how informal business networking lunches led to significant revenue gains.

"Scott Swanson, who used to work at The Hustle, was head of marketing at ThirdLove, head of marketing at Madison Reed, and Mike Dubow from Stitch Fix - we would all get lunch once a month. We all had pretty much the same customer but weren't competing.

Sometimes we would come out of these meetings and Scott and I would take an idea we discussed over lunch and it would make us an extra $100K the next weekend. It helped us tremendously - ThirdLove and Madison Reed did a lot in podcasts and TV, so we learned about that before stepping into it. We figured out things like finding the right agencies, the right buyers, and even how to handle hiring and team issues.

It helps to have that group because the chances of one of them having already dealt with your current issue is pretty high."