Giants Stadium Partnership

A discussion about measuring marketing attribution for venue-specific advertising, particularly at SF Giants games.

"For SF Giants advertising, 90% of purchases take place on mobile. We look at the day games, times of those games, and analyze the traffic during those games. We do spike-based analysis based on zip codes.

We also use post-purchase and pre-purchase surveys, asking 'How did you hear about us?' This helps us understand where uncategorized traffic is coming from. Because traffic coming directly to your homepage - everyone will say that's free organic traffic, but the vast majority isn't organic. You paid for it somewhere, you just have to figure out where you bought it from."

Note: While this section discusses Giants Stadium marketing, there isn't actually a specific story about a "Giants Stadium Deal" or partnership success in the provided transcript. The conversation focuses more on how they measure attribution for this type of venue advertising.