WooCommerce Powers Millions
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Sam Parr shares a story about how he built The Hustle into a multi-million dollar business while paying very little for WordPress infrastructure.
"Let me explain the difference in business models. I used WordPress for The Hustle. The Hustle ended up being worth tens of millions of dollars and reaches hundreds of millions of people - and we were small compared to many others on WordPress. I had a friend that had a WordPress site doing 100 million monthly uniques.
I bought WordPress' software called WooCommerce - it was $300 a year. I had a business on there that was doing $5 million a year in recurring revenue and I paid them $300 every single year. If this were Shopify or something else, I would have been paying them 5-10%, so I would've been paying $25,000 to $50,000 a year.
I was like 'this is a steal - I'm stealing from these guys!' I was getting all of the value and they were getting virtually none."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.