Sam Parr's Manual Community
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A story about how Sam Parr built the Trends community by manually managing engagement for the first 6 months.
"When we launched Trends, it went from an idea to a 3-4-5 million dollar recurring revenue product. All it was was a Facebook group and research reporting, but the Facebook group was actually the main product.
I was so damn active in there. Every day I would go in and post something interesting. I used to write posts on other people's behalf. I would message 40 people saying 'please go comment on this thing - this baller just joined and I want this to feel really active for him.'
I had to do that manual community management for about 6 months, but only for about 300 new members. With Trends, I think we ended up having 20,000 members total. The numbers you actually have to do that manual engagement for - whether it's new members or website visitors - it's actually not that high. You just have to tend to that fire and not let it go out."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.