Heygen's Marketing-Free Growth

Sarah Guo shares a story about how Heygen, an AI video avatar company, achieved rapid growth through organic sharing.

"I am an investor in a company called Heygen. You can make a video avatar of yourself - you cannot tell the difference. Reaching that bar of quality is new as of this past year. People create content that is unbelievable and they share it.

Now Heygen is in tens of millions of revenue. They've never spent a dollar on paid marketing. They just did a public campaign with McDonald's for advertising. The capabilities are so novel and unique that they drive word-of-mouth. When people create content with it, they share it naturally.

The company has grown incredibly fast - they raised $60 million in funding and reached $20 million in ARR very quickly, all through organic growth."