Money 20/20 Business Pivot

A story about how Money 20/20, a major financial conference, started accidentally and evolved into a $100M business.

"They built Money 20/20 to support their fintech - they didn't build Money 20/20 originally to be a standalone business. They built it to support their startup like many of us do events to support our companies. And it took off.

Then Shoptalk was a heat-seeking missile. They acted like it was totally tactical and gave up on a lot of things and just did these paid meetings. Sometimes you plan it out on a whiteboard, and sometimes it finds you. They leaned into it and became experts.

The last time I saw Anil in person, he said 'man this is a hard business.' He built a software business before this. They sold Money 20/20 for $100 million when it was only doing $10 million in revenue. Now it's doing $100 million."