Tesla Outperforms Fisker
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Brett Adcock explains why Tesla succeeded while Fisker failed despite similar high-end market entry strategies.
"Tesla and Fisker had different outcomes even though they both started with expensive cars. Fisker has failed twice in a row while Tesla has been dominating. The difference is that Fisker didn't get the product and other elements right the same way Tesla did. They didn't get speed right, the product quality, and the way they introduced it to the world - all of that wasn't balanced well enough. And now the company has failed twice in a row."
Brett Adcock
Brett Adcock is a technology entrepreneur and founder/CEO of Figure. Figure is an AI Robotics company developing a general purpose humanoid.
In 2023, he founded Cover, an AI security company developing concealed weapon detection systems. Cover’s imaging technology scans students for concealed weapons in K-12 schools in the United States.