Aman Hotels Service Premium
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Austin Rief explains what makes Aman Hotels the pinnacle of luxury hospitality.
"Aman is the standard for customer service for any business. There's maybe 60 or 70 of them. The cheapest one is maybe $1,500 a night, and they're regularly $2,500-$3,000. There's one out west in Arizona called Amangiri that's like $6,000 a night, and people go there and say it was worth it.
They're interesting because they're typically not in the heart of a city - they're on the outskirts a little bit. I think they intentionally make you travel there. It's not accessible, and that's part of the allure. It's like a destination - you have to really want to go to an Aman to be at the Aman. Now they've grown and have one in New York City, so maybe that's not quite as true, but they really want you to be in the Aman essence when you're there.
It's the highest quality food, the best quality bedding, the mattress - every little thing is perfect. The toilet paper is folded the right direction. Every detail is perfect. If luxury and having everything catered towards you is something you get joy out of, you're going to go and love it."
Austin Rief
Co-founded Morning Brew after graduating from the University of Michigan in 2017.
Built a successful business venture in the media industry.