Prime Drink Congo Partnership
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A story about how Congo Brands partnered with influencers Logan Paul and KSI to build Prime into a potential $10B+ company.
"This is how Congo Brands built Prime - they did a lot of new stuff and then they were like 'okay cool, we're gonna do Prime.' They went and pitched Logan Paul and KSI and said 'hey, you guys are gonna be the promotion engine of this, you get significant equity in this, and we're gonna be the operational back end for this.'
We know how to do this, and in their case, what's probably gonna be a $10 billion plus company off of that brand."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.