Brand-Specific Resale Platforms

A platform called Treat.co that enables brands to host their own secondary marketplaces directly on their Shopify stores, legitimizing and monetizing the resale of their products.

Key Points:

• Problem Being Solved:

  • Currently, secondary markets exist in fragmented Facebook "Buy Sell Trade" (BST) groups
  • Manual process involving PayPal invoices, shipping coordination, and trust issues
  • Brands don't benefit from secondary market sales
  • Customer service issues from unofficial resale channels

• Solution:

  • Adds a resale tab/page directly within brand's existing store
  • Integrated payment processing through normal channels
  • Brands get a percentage cut of secondary sales
  • Maintains brand control and trust in the resale process

• Benefits:

  • For Brands:
    • New revenue stream from secondary market sales
    • Controls and legitimizes resale process
    • Reduces customer service headaches
  • For Customers:
    • Higher trust than random Facebook groups
    • Streamlined buying/selling process
    • Official channel backed by the brand
    • Easier to recoup value from purchases

• Business Model:

  • Circular commerce approach: items can be resold multiple times
  • Brands set their own percentage cut of secondary sales
  • Integrates with existing Shopify stores