Local iPhone Video Agency
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Three 20-year-old college dropouts built a $15,000/month marketing agency by helping local businesses with video production and digital marketing.
Key Points:
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Client Acquisition Strategy:
- Target local businesses through Better Business Bureau
- Convince businesses to make promotional videos for their websites
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Service Evolution:
- Start with video production using iPhones
- Expand to website creation
- Manage Google ads campaigns
- Handle lead generation and customer calls
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Lead Management Process:
- Answer incoming calls on behalf of clients
- Qualify leads in real-time
- Connect potential customers directly with business owners
- Example: $400 revenue per successful lead connection for landscaping client
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Operations:
- Simple equipment: Using iPhones for video production
- Handle customer service calls personally
- Run business while supplementing income through DoorDash
- Built the business over 12 months to reach $15k monthly revenue
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Team Structure:
- Three partners working together
- Each partner maintains side gigs to cover personal expenses while growing the business
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.