Platform Expansion Agency

A performance-based agency that helps businesses expand to new marketing channels they aren't currently using. The agency takes no upfront fees and only makes money when they successfully generate sales through the new channel.

Key Points:

• Target Businesses Already Successful on One Channel:

  • Find companies running successful ads on one platform (e.g., Google)
  • Look for businesses not utilizing other major platforms (e.g., Facebook, TikTok)

• Make a "Godfather Offer":

  • No upfront fees or costs to the business
  • Agency builds the funnel and runs the ads
  • Only takes a percentage of sales generated (e.g., 10% override)
  • Zero risk proposition for the business

• Implementation:

  • Build custom funnels for the new platform
  • Handle platform-specific compliance requirements
  • Manage ad campaigns
  • Track and optimize performance

• Example Opportunities:

  • Help Google advertisers expand to Facebook
  • Help Facebook advertisers expand to TikTok
  • Help Shopify stores expand to Amazon

• Why It Works:

  • Businesses know they're leaving money on the table
  • They lack expertise or bandwidth for new channels
  • No risk proposition makes it easy to say yes
  • Leverages existing successful businesses with proven products