Turnkey Tailgate Business

A business that provides turnkey tailgating services at college football games through exclusive partnerships with universities. The company sets up complete tailgating spots for customers, handling all logistics and equipment needs.

Key Points:

• Core Service:

  • Set up complete tailgate spots for customers
  • Provide tables, equipment, and supplies
  • Handle all setup and breakdown
  • Charge $500+ per tailgate spot

• Business Model:

  • Partner with universities as exclusive provider
  • Get official license/rights from school
  • Revenue share with university
  • Become branded as official tailgate provider (e.g., "Tar Heel Tailgate")

• Operations:

  • Hire college students at ~$50/hour
  • Provide company credit cards for supplies
  • Either supply bulk materials or have workers purchase needed items
  • Create repeatable setup process

• Growth Strategy:

  • Start at one college, prove model
  • Expand to other football schools
  • Use existing university partnerships to convince new schools
  • Build monopoly position through exclusive rights

• Key Advantages:

  • Captive market through exclusive partnerships
  • Natural viral marketing as people see setups
  • Schools get additional revenue stream
  • Provides safe, convenient solution for fans

The model proved successful with Tailgate Guys reportedly reaching $30-50 million in annual revenue before being acquired by private equity.