Religious IP Entertainment

A business opportunity to create live entertainment shows by leveraging free IP (like religion) or generic themes (like dinosaurs) to build touring productions targeted at families and children. The model follows the success of companies like VStar Entertainment who license IP and create touring shows.

Key Components:

  • Show Format:

    • 1-hour productions (optimized for kids' attention spans)
    • Family-friendly content
    • Interactive elements to engage audience
    • Multiple shows per weekend in same venue
    • Touring model to maximize reach
  • Revenue Streams:

    • Ticket sales ($60-90 per seat)
    • Merchandise sales
    • Concessions
    • Multiple shows per location
  • Marketing Strategy:

    • Target mom groups for word-of-mouth promotion
    • Focus on quality to drive recommendations
    • Leverage existing communities (like religious groups)
  • Content Ideas:

    • Religious-themed shows (using free IP)
    • Science/dinosaur shows
    • Educational content
    • Generic kid-friendly themes (trucks, etc.)
  • Business Model Benefits:

    • Low ongoing costs (same show repeated)
    • Scalable through touring
    • Replaceable talent (low-cost actors)
    • No licensing fees when using public domain IP
    • High demand for live family entertainment in digital age
08:34 - 09:14
Full video: 13:08
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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