Water Taxi Revenue Model
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A water taxi network that starts at Lake of the Ozarks and expands to other major lake towns across America. The business leverages high-margin, short-distance water transportation where driving alternatives are inconvenient or time-consuming.
Key Points:
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Current Market Example:
- Existing operator makes $400K per boat annually
- Charges $250 for 3-minute rides
- Currently operates 3 boats making ~$1.2M annually
- Uses dispatcher system with GPS tracking
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Operations Infrastructure:
- Central dispatch system tracks boats via GPS
- Uses IP address tracking to locate customers
- Automated dispatch routing similar to Uber
- Boats operate seasonally (spring/summer)
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Expansion Strategy:
- Start at Lake of the Ozarks
- Expand to other major lake towns:
- Orange Beach, Alabama
- Baton Rouge, Louisiana
- Other waterfront cities with natural water barriers
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Growth Potential:
- Current operator could fill 10 boats at same capacity as current 3
- Easy to finance boats (similar to car financing)
- Potential exit through acquisition by ride-sharing companies
- Speaker estimates 5-7 years to build significant value
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Challenges:
- Weather dependent
- Seasonal business
- Physical asset management
- Location-specific regulations
- Capital intensive for expansion
36:02 - 40:14
Full video: 01:04:22SR
Sam Rattner
Sam Rattner is the Founder and CEO of Vigtory. Previously he was the Co-Founder of Engine Sports Data. He was able to sell his first company for $40 million