Expert Partnership Split

Andrew Wilkinson's model partners with respected experts/authorities to launch products that align with their expertise. He provides the business infrastructure while the expert provides promotion and credibility, typically structured as a 60/40 ownership split.

Key Elements:

• Partnership Structure:

  • Expert owns 60%
  • Tiny (Andrew's company) owns 40%
  • Expert focuses on promotion and credibility
  • Tiny handles infrastructure and execution

• Infrastructure Provided:

  • Design through MetaLab
  • Engineering capabilities
  • CEO recruitment
  • Business operations expertise

• Expert Selection Criteria:

  • Deep trust from their audience
  • Direct relationship with followers
  • Perfect product-audience fit
  • Meaningful connection to the product

• Current Examples:

  • James Clear - Habits tracking app
  • Huberman - Yerba mate drink

• Key Success Factors:

  • Mutually beneficial relationships
  • Products align naturally with expert's domain
  • Experts have direct channels through social media
  • Focus on authorities with engaged, trusting audiences vs traditional celebrities

• Projected Outcome:

  • Estimated $300M+ potential from 3-5 successful partnerships in this category