Business Theater Productions
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Shaan proposes creating theatrical productions and creative content focused on business stories, inspired by the success of "The Lehman Trilogy" play. The idea aims to fill a gap in business entertainment by presenting compelling business narratives in theatrical formats.
Key Points:
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Content Focus:
- Business stories and historical events
- First potential project: Story of Sylvester Stallone writing Rocky
- Focus on dramatic, compelling narratives from business history
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Format Innovation:
- Move beyond traditional content formats (tweets, newsletters, podcasts, YouTube)
- Create "grand creative acts" through theatrical productions
- Present business content in more engaging, artistic ways
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Market Opportunity:
- Current gap in business entertainment content
- Proven interest through success of Lehman Brothers play
- Audience desire for business stories told in creative formats
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Inspiration from Lehman Brothers Play:
- 3.5 hour production with only 3 actors
- Tells 100+ years of business history
- Focuses on the story leading up to major events rather than the events themselves
- Successfully combines business content with artistic presentation
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Differentiation:
- Higher risk but potentially more fulfilling than traditional content
- More ambitious and creative approach to business storytelling
- Creates unique, memorable experiences versus standard business content
28:57 - 31:53
Full video: 59:05SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.