Business Theater Productions

Shaan proposes creating theatrical productions and creative content focused on business stories, inspired by the success of "The Lehman Trilogy" play. The idea aims to fill a gap in business entertainment by presenting compelling business narratives in theatrical formats.

Key Points:

  • Content Focus:

    • Business stories and historical events
    • First potential project: Story of Sylvester Stallone writing Rocky
    • Focus on dramatic, compelling narratives from business history
  • Format Innovation:

    • Move beyond traditional content formats (tweets, newsletters, podcasts, YouTube)
    • Create "grand creative acts" through theatrical productions
    • Present business content in more engaging, artistic ways
  • Market Opportunity:

    • Current gap in business entertainment content
    • Proven interest through success of Lehman Brothers play
    • Audience desire for business stories told in creative formats
  • Inspiration from Lehman Brothers Play:

    • 3.5 hour production with only 3 actors
    • Tells 100+ years of business history
    • Focuses on the story leading up to major events rather than the events themselves
    • Successfully combines business content with artistic presentation
  • Differentiation:

    • Higher risk but potentially more fulfilling than traditional content
    • More ambitious and creative approach to business storytelling
    • Creates unique, memorable experiences versus standard business content
28:57 - 31:53
Full video: 59:05
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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