Premium Health Checkup Centers
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A premium health checkup service targeting executives and high-net-worth individuals in major cities (SF, LA, NY), offering comprehensive medical testing in a luxury environment. Similar to existing executive health programs at Mayo Clinic but located in major metropolitan areas.
Key Components:
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Service Model:
- 1-2 day comprehensive medical checkups
- VIP treatment - "4 Seasons meets doctor's checkup"
- All tests completed in one day versus traditional spread-out approach
- Annual membership includes checkups for member and spouse
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Target Market:
- CEOs and high-net-worth individuals
- People focused on longevity and health optimization
- Major metropolitan areas (SF, LA, NY)
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Business Model:
- $10,000-20,000 annual membership fee
- Target 5,000 members across locations
- Potential $50M+ recurring revenue
- ~100 patients per week needed
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Market Validation:
- Mayo Clinic does $100M+ annually in executive health
- 17,000 patients in 2015
- Growing trend in health optimization and longevity
- Current providers (Mayo, Cleveland Clinic) located in less convenient locations
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Key Differentiator:
- Premium "Soho House for medicine" experience
- Convenient locations in major cities
- Comprehensive testing in single day
- Proactive health monitoring approach
00:38 - 04:10
Full video: 51:14SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.