$30K Executive Assessment

A personality test business that reveals how others truly perceive you by collecting feedback from your close circle (family, friends, colleagues) and comparing it to your self-perception. The concept leverages people's curiosity about themselves while providing more objective insights through others' perspectives.

Key Points:

• Core Concept:

  • Users fill out personality assessment about themselves
  • Their close circle (family, spouse, colleagues) fill out assessment about the user
  • Compare self-perception vs. others' perceptions
  • Reveal blind spots and areas of misalignment

• Business Model Advantages:

  • Leverages existing personality test market
  • Creates viral/social graph effect by involving multiple people
  • Strong advertising angles ("Find out what your wife really thinks about you")
  • Premium pricing potential ($30,000 for executive version with interviews)

• Executive Premium Version:

  • In-depth interviews with family, colleagues, and business partners
  • Comprehensive feedback report
  • Focuses on leadership blind spots and areas for improvement
  • Currently being tested with executives through Hampton

• Marketing Appeal:

  • Taps into self-awareness trend
  • Provides objective feedback that's hard to get otherwise
  • Helps identify blind spots others see immediately
  • Appeals to people's curiosity about themselves