Survey-Based Lead Capture
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Sam Parr shares a lead generation strategy using industry surveys to capture emails and convert prospects into paying customers for his company Hampton, a community for founders.
Key Points:
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Survey Strategy:
- Create surveys asking founders sensitive but valuable questions
- Topics include: founder salaries, monthly spend, payroll details, business outlook
- Make surveys anonymous to encourage honest responses
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Lead Generation Process:
- Build landing page using Hubspot
- Gate survey results behind email capture
- Share landing page on social media platforms
- Track conversions from different traffic sources
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Results & Tracking:
- Captured thousands of email addresses
- Track conversion from email capture to paid Hampton membership
- Monitor revenue generated from each traffic source
- Measure ROI of survey-based marketing campaigns
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Implementation:
- Used Hubspot's landing page tool
- Simple setup process
- Easy tracking and attribution
- Free to get started
This strategy works particularly well for B2B companies looking to generate qualified leads while providing valuable industry insights to their target market.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.