NYC Parkour Race
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A race event concept called "Skyline Scramble" where participants race through New York City by moving from building to building without touching the ground, incorporating parkour-style movement.
Key Points:
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Core Concept:
- Race through NYC buildings
- Participants can't touch the ground
- Must move building-to-building
- Parkour/freerunning style movement
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Event Requirements:
- Beautiful setting (NYC skyline)
- Challenging activity
- Creates a memorable story for participants
- Looks impressive in photos
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Business Model Elements:
- Based on successful event business principles:
- Must be challenging (70-75% completion rate ideal)
- Requires learning new skills
- Takes place in photogenic location
- Creates shareable experiences
- Based on successful event business principles:
Note: This was presented as a somewhat humorous/extreme example of an experiential fitness business concept, with acknowledged liability and practical implementation challenges.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.