YouTube-First Content Creation
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A content strategy focused on creating YouTube-first content rather than repurposing podcast content for YouTube. The approach emphasizes optimizing content specifically for YouTube's platform to maximize views and engagement.
Key Points:
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Title-First Approach:
- Create compelling titles that people would click on
- Work backwards from the title to create the content
- Deliver on the promise made in the title
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Platform Optimization:
- Content that works on YouTube doesn't always work on RSS feed (podcast) and vice versa
- Focus on one platform initially rather than trying to serve multiple platforms
- Example success: "10 years of money wisdom in under 20 minutes" - made specifically for YouTube got 425,000 views
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Growth Strategy:
- Implement consistent calls-to-action for subscriptions
- Use creative approaches like "gentleman's agreement" to make traditionally cringe elements more palatable
- Track and measure what works specifically for the platform
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Results:
- Added 210,000 subscribers in one year
- Grew from 150,000 to 360,000 subscribers
- Achieved 80 million views on YouTube content
The strategy emphasizes the importance of platform-specific content creation rather than trying to make one piece of content work across multiple platforms.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.