Viral Content Monetization

James proposes creating a platform that enables content creators to monetize their content even if they aren't in the top percentile of creators. The focus is on democratizing content monetization by allowing creators to earn from individual viral pieces rather than requiring a large following.

Key Points:

• Problem Being Solved:

  • Only top 0.1% of content creators can currently monetize effectively
  • Viral content from smaller creators goes unmonetized
  • Current platforms require large followings to monetize

• Target Users:

  • Content creators outside the top tier (e.g., not Logan Paul)
  • Creators with viral individual pieces but small followings
  • Example: Someone with a viral tweet (20M views) but only 300 followers

• Platform Features:

  • Works within existing ecosystems (YouTube, Twitter, etc.)
  • Focuses on monetizing individual pieces of content
  • Enables monetization regardless of follower count

• Market Examples:

  • YouTube: Currently requires significant following to monetize
  • Twitter: No built-in monetization for viral tweets
  • Current Solutions (like Patreon) have significant hurdles:
    • Requires pre-existing audience
    • Need to create specific content
    • High maintenance with rewards and interaction

The idea aims to solve the monetization gap for the "bottom third" of content creators, similar to how Square enabled small businesses to accept credit cards when banks wouldn't work with them.