Sports Earnings Investment Model
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Big League Advance buys percentage stakes in minor league baseball players' future earnings, providing upfront cash in exchange for a share of their potential future contracts. The company uses analytics to identify promising players, validated by a $30M return from Fernando Tatis Jr.'s $340M contract.
Key Points:
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Core Business Model:
- Offer minor league players upfront cash for % of future earnings
- Example deals: $100K for 1% or $350K for 8% of future earnings
- Target market: 1000+ minor league players making minimal salaries
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Investment Strategy:
- Use analytics to value and select players
- Expect 80% of deals to lose money
- Aim for 20% of deals to generate outsized returns
- Currently operating with little competition in the space
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Risk Management:
- Portfolio approach spreading bets across many players
- High-risk, high-reward model similar to startup investing
- Success depends on accurate player valuation and prediction
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Market Dynamics:
- Exploits inefficient minor league market where players earn very little
- MLB and Players Association have mixed feelings but allow the practice
- Company intentionally keeps low profile
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Expansion Potential:
- NBA opportunity exists with guaranteed contracts
- Could offer upfront payments for future contract earnings
- Some leagues (like NBA) currently block similar arrangements
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Validation:
- Fernando Tatis Jr. deal returned $30M on investment
- Even "failed" deals can be profitable (example: $360K investment returned $120K)
31:02 - 41:14
Full video: 01:01:48SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.