Premium Database Partners

Shaan suggests using a premium database of internet research tools as a way to build a high-value community rather than focusing on direct monetization. The strategy leverages premium pricing to attract quality members who could become future partners or opportunities.

Key Points:

  • Target Audience:

    • People with disposable income interested in internet research tools
    • Not mass market - specifically for people like Steph who enjoy finding interesting things online
    • Quality over quantity approach to community building
  • Monetization Strategy:

    • Charge around $99-100/year for access
    • Don't focus on maximizing direct revenue
    • Use it as a "honey pot" to attract valuable connections
  • Value Creation:

    • Primary value comes from community building, not direct monetization
    • Potential outcomes:
      • Investment opportunities
      • Valuable introductions
      • Future business partnerships
      • Serendipitous connections
  • Long-term Strategy:

    • Build goodwill and reputation first
    • Focus on quality of members over revenue
    • Use as foundation for larger opportunities later
    • Create bandwidth for bigger future projects
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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