Premium Database Partners
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Shaan suggests using a premium database of internet research tools as a way to build a high-value community rather than focusing on direct monetization. The strategy leverages premium pricing to attract quality members who could become future partners or opportunities.
Key Points:
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Target Audience:
- People with disposable income interested in internet research tools
- Not mass market - specifically for people like Steph who enjoy finding interesting things online
- Quality over quantity approach to community building
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Monetization Strategy:
- Charge around $99-100/year for access
- Don't focus on maximizing direct revenue
- Use it as a "honey pot" to attract valuable connections
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Value Creation:
- Primary value comes from community building, not direct monetization
- Potential outcomes:
- Investment opportunities
- Valuable introductions
- Future business partnerships
- Serendipitous connections
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Long-term Strategy:
- Build goodwill and reputation first
- Focus on quality of members over revenue
- Use as foundation for larger opportunities later
- Create bandwidth for bigger future projects
52:52 - 54:06
Full video: 01:03:36SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.