Niche Satire Sites

Create targeted satire news sites for specific demographic segments, similar to The Babylon Bee but focused on different audience niches. The business leverages the same viral content model but targets underserved demographic segments with relevant humor and satire.

Key Points:

  • Business Model Benefits:

    • Only needs to focus on shareability, not factual reporting
    • Removes tension between trust and viral potential that regular news sites face
    • Can generate high site traffic (Babylon Bee gets 25M+ visits)
  • Target Audience Examples:

    • Millennial Moms
      • Focus on bachelor/reality TV content
      • Taylor Swift news
      • Parenting trends
    • Other Demographics:
      • Sports fans (fake sports headlines)
      • Specific cultural groups
      • Different political leanings
  • Distribution Strategy:

    • Start with Instagram account first, no website needed initially
    • Create shareable satirical content specific to chosen niche
    • Focus on topics that resonate with target demographic
  • Revenue Potential:

    • High traffic potential through viral sharing
    • Advertising revenue from targeted demographic
    • Potential to expand into multiple niches/brands

The key insight is taking the proven satire news model but applying it to specific demographic segments that have their own shared experiences, interests, and cultural touchpoints to reference.

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

WebsiteTwitter
Host
Restaurateur
E-commerce