Service Provider Lead Generation

A business model where you create lead generation websites for established local service industries that lack digital marketing expertise. The strategy leverages SEO and simple websites to capture customer leads and sell them to service providers.

Key Points:

• Target Industries:

  • Well-established local services (dumpsters, pools, lawyers, trucking)
  • Focus on industries where operators don't know SEO/digital marketing
  • Look for high-ticket services ($30k+ pool installations, legal services)

• Revenue Model:

  • Charge service providers per lead
  • Example: $100 per lead, cost $50 to acquire, profit $50
  • Some industries (like legal) have extremely high lead values

• Marketing Strategy:

  • Focus on SEO and Google ads
  • Create simple, conversion-focused websites
  • Target local search terms

• Real Example - Dumpster Enterprises:

  • $2.1M revenue in year 2
  • Only spent $26k on marketing
  • Built network of vetted dumpster providers
  • Simple zip code based lead routing system
  • Owner works few hours per day

• Success Factors:

  • Higher ticket items = better margins
  • Old school industries = less competition
  • Local services = recurring need
  • Mom and pop operators = willing to pay for leads