SEO Website Acquisition

Kevin Espiritu built Epic Gardening from a blog into a $30M+ business by creating content, building community, and launching products in the gardening niche. His approach shows how to leverage content into commerce.

Key Points:

• Started Small and Bootstrapped:

  • Began as a $10 domain and $5 hosting
  • Initial goal was $3k/month in blog revenue
  • First year hit $5k/month

• Growth Timeline:

  • Year 1: $60k
  • Year 2: ~$100k
  • Year 3: $250k
  • Year 4: $7M
  • Year 5+: Over $30M annually

• Content Strategy:

  • Built large social following:
    • 2M on TikTok
    • 2M on YouTube
    • 1M+ elsewhere
  • Started with hydroponic gardening focus
  • Rebranded to broader "Epic Gardening"

• Revenue Evolution:

  • Initially monetized through ads and affiliates
  • Launched physical products
  • Acquired complementary businesses:
    • Botanical Seeds - already in 4-5k retail stores
    • Houseplant website - bought for $1k, profitable first month

• Business Model Innovation:

  • Achieved "negative CAC" - content makes money while acquiring customers
  • Used audience trust to launch successful products
  • Recently raised funding from Chernin Group to scale further