Platform Supply Provider

Justin discusses capitalizing on emerging platforms by being an early supply-side provider, focusing on platforms where demand exists but competition is low. He emphasizes finding marketplaces where customer acquisition is handled by the platform itself.

Key Points:

• Target Emerging Platforms:

  • Look for new platforms with existing demand but low competition
  • Focus on supply-side opportunities where the platform handles customer acquisition
  • Example platforms: early Udemy, Hipcamp, new camping platforms

• Real Example - Udemy Course:

  • Created SQL course for marketers in 5 days
  • Basic production quality but good content
  • First mover advantage by being early on platform
  • Generated $60K over couple years
  • Still earning $1,000/month passively

• Camping Platform Opportunity:

  • Leverage platforms like Hipcamp
  • Provide basic amenities (water, toiletries)
  • Lower maintenance than traditional Airbnb
  • Potential 30-40% cash on cash returns
  • Less management intensive (simpler offering)

• Strategy Benefits:

  • Platform handles marketing and customer acquisition
  • Focus on understanding platform requirements and ranking factors
  • Can scale nicely as platforms grow
  • Good for side hustles that don't require full-time commitment