Email Receipt Analytics

A company called Slice built a platform to analyze email receipt data, providing market research insights for brands and retailers to understand their online performance, similar to Nielsen's tracking of physical retail.

Key Points:

• Core Value Proposition:

  • Extract information from email receipts
  • Help brands understand their online market performance
  • Provide market research data comparable to physical retail analytics

• Business Model Evolution:

  • Started by acquiring users and email data
  • Became valuable as "swing state" with large user base
  • Partnered with companies needing email receipt data

• Market Need:

  • Companies like P&G could track in-store performance (Huggies vs Pampers)
  • Lacked visibility into online sales performance
  • Created demand for email receipt analytics

• Monetization:

  • Raised over $30 million in funding
  • Focused on data analytics for brands
  • Eventually acquired by Rakuten

• Strategic Approach:

  • Built user base first
  • Leveraged email data access
  • Positioned as market research solution for brands