Water Quality App Success

A mobile app that aggregates and presents water quality data from public sources, making it easy for consumers to check their local water quality. The founder achieved success through viral TikTok marketing focused on water safety awareness.

Key Points:

• Data Sources:

  • City water testing data (publicly available)
  • Bottled water company reports
  • Combines multiple public datasets into one accessible interface

• Marketing Strategy:

  • Viral TikTok content
  • Fear-based messaging highlighting water quality issues
  • Educational content about water safety

• Business Results:

  • Achieving $50k MRR (Monthly Recurring Revenue)
  • Built by young founder in his twenties
  • Started from personal experience with water quality issues after moving to LA

• Business Model Notes:

  • Takes public data and makes it consumer-friendly
  • Not highly defensible since data is publicly available
  • Success relies on brand building and distribution
  • Network effects through user growth and engagement