Executive Peer Communities

Hampton is a peer group community for founders and CEOs doing between $2M-$250M in revenue, providing a curated space for high-level business discussions, networking, and knowledge sharing.

Core Components:

• 8-Person Peer Groups:

  • Function like therapy groups for founders
  • Members make presentations about their companies, portfolios, and challenges
  • Takes ~6 months for groups to fully gel and become effective

• Digital Community:

  • Platform for posting questions and discussions
  • Members can seek advice on both business and personal matters
  • Example topics: hiring, vendor recommendations, business strategies

• Events Program:

  • Hosts approximately 200 events per year
  • Includes retreats and networking opportunities

Key Business Decisions:

• Strict Curation:

  • Founders personally watch 100% of admission interviews
  • Only accept a small fraction of applicants
  • Deliberately turning down significant revenue to maintain quality

• Pricing Strategy:

  • High-ticket pricing model (~$10k/year)
  • Rejected lower-price alternatives ($500/year)

• Target Market:

  • Initially considered various segments (marketing executives, doctors, Fortune 500 CEOs)
  • Finally settled on founders/CEOs of specific revenue range
  • Found success by focusing on audience they understood personally

• Branding:

  • Invested $15k in professional branding
  • Core brand concept: "Elite but cheeky"
  • Used British racing green as primary color
  • Inspired by vintage luxury advertising (Rolex, GQ, Porsche)