Finance Education Views

Brett created Street of Walls, an educational platform teaching finance and investment banking concepts through comprehensive guides and content. The site continues to generate organic traffic and passive income through interview guide sales.

Key Points:

• Origin & Purpose:

  • Created after failing Goldman Sachs interview due to lack of finance knowledge
  • Built to help others prepare for finance careers and interviews
  • Originally made to help his brother who went into finance

• Content & Traffic:

  • Thousands of pages of original finance content
  • Generates ~100k visitors per month through organic SEO
  • Accumulated 30M views over 15 years
  • Ranks high on Google for finance-related terms

• Revenue Model:

  • Sold interview guides
  • Generated $5,000/month in passive income
  • 98% profit margin business
  • Required minimal ongoing maintenance

• Business Performance:

  • Completely organic traffic through SEO
  • No marketing spend in over a decade
  • Continues to generate traffic and revenue with minimal effort
  • Demonstrates potential of educational content businesses with strong SEO