Vertical Healthcare Integration

A vertically integrated healthcare system that operates outside traditional insurance, offering transparent pricing and end-to-end services directly to consumers.

Key Components:

• Core Value Proposition:

  • Complete price transparency for all services
  • Fixed, predictable pricing
  • No insurance involvement
  • Direct-to-consumer model

• Service Offerings:

  • Physician visits ($50 flat fee)
  • Pharmacy with transparent drug pricing
  • Medical testing with clear pricing
  • No coupons - consistent pricing for all

• Operational Requirements:

  • Must own entire supply chain
  • Vertical integration of all services
  • Direct control of service delivery

• Financial Model:

  • Works with HSA/FSA dollars
  • Affordable pricing through elimination of insurance overhead
  • Lower costs by removing traditional healthcare billing markup

• Key Advantage:

  • Bypasses traditional healthcare pricing complexity
  • Eliminates insurance company involvement
  • Gives consumers clear understanding of costs upfront
  • Appeals to consumers willing to pay directly for transparent, predictable healthcare services

• Challenge:

  • Requires significant vertical integration
  • Need to build system completely outside traditional healthcare structure