Lead Generation Revenue Formula
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Sam launched "Sam's List" (samslist.co), a lead generation platform connecting people with accountants, similar to Yelp for accountants. The platform aims to solve the problem of finding reliable accountants through verified reviews and recommendations.
Platform Details:
- Built on Bubble for ~$15,000
- Features interactive quiz to match users with accountants
- Includes scheduling functionality
- Shows accountant Twitter profiles for credibility
- Design inspired by old Microsoft/Clippy aesthetic
First Week Performance:
- 13,000 website visits
- 6,000 quiz completions
- 100-200 lead submissions
Revenue Model:
- Planned to charge accountants $100 per lead
- Target math:
- 500,000 monthly visitors
- 3% conversion rate
- $100 per lead
- Potential revenue: $1.5M monthly
Key Learning:
- Main challenge isn't user demand but accountant supply
- Discovered significant accountant shortage
- Most accountants aren't actively seeking growth
- Lead generation works better with fewer, larger clients paying monthly retainers vs. many small one-off payments
Status:
- Currently losing money
- Planning to shut down by May 30th if not profitable
- Needs to pivot from individual accountant leads to larger institutional clients
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.