Blog Revenue Streams

Andrew shares how he turned a viral Tumblr blog called "Clients From Hell" into a multi-revenue stream business by collecting and sharing designers' crazy client stories and emails.

Key Points:

• Content Source:

  • Collected screenshots and stories from designers about difficult clients
  • Featured absurd client requests like "make the logo bigger" repeatedly
  • Content gathered through networking at conferences

• Distribution Platform:

  • Initially launched on Tumblr
  • Went "crazy viral" on the platform
  • Built strong community engagement and networking opportunities

• Monetization Attempts:

  • Created and sold a book based on the content
  • Attempted multiple revenue streams from the viral audience
  • Part of Andrew's larger portfolio of business experiments during his entrepreneurial phase

• Legacy Impact:

  • Created lasting industry connections
  • People still recognize Andrew from Tumblr days at conferences
  • Demonstrated early success in content monetization

Note: While the business wasn't ultimately a major financial success (mentioned among his various business attempts), it shows how viral content can be leveraged into multiple revenue streams.