Content Localization Pipeline

Two Ukrainian entrepreneurs built a content localization pipeline that creates viral content once and duplicates it across multiple languages, starting with social media and expanding into apps.

Key Points:

• Initial Content Strategy:

  • Created clickbait news websites geared toward moms
  • Built massive social following (53M followers on Facebook)
  • Multiple branded channels (amomama, amom nostalgia, amomews)

• Content Evolution:

  • Pivoted to YouTube soap operas
  • Channel "dramatize me" has 2.4M subscribers, 500M views
  • Film content once, dub into different languages
  • Create different pages for each language

• App Development Pipeline:

  • First app: Exercise app for women during menstruation
  • Second app: Unimeal - healthy meal plan app ($20/week)
  • Third app: Mad Muscles - fitness app
    • Getting 11M visits/month
    • 35,000 reviews
    • Running viral Facebook/social media ads

• Company Structure:

  • Started by two 25-year-olds in Ukraine
  • Now has 400 employees
  • Three business arms under AMO holding company
  • Follow metrics and quickly iterate based on customer response