Trucking YouTube Pre-Launch
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Sam considered creating a trucking-focused content business that would build an audience first before launching products for the trucking industry.
Key Points:
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Target Market:
- Truckers and blue collar workers
- Personal connection through family background in trucking industry
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Content Strategy:
- Become a YouTuber focused on trucking content
- Build an audience of truckers first
- Plan to develop products for this audience later
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Why It Failed:
- After starting to execute, realized it wasn't a good founder fit
- Sam: "I started like doing it and I was like no hate this not gonna do it"
- Liked the idea conceptually but wasn't passionate about the actual execution
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Key Learning:
- Sometimes ideas that seem good due to market opportunity or personal connection still aren't the right fit for the founder
- Important to test execution before fully committing
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.