Myers-Briggs Certification Revenue

The Myers-Briggs personality test business model generates revenue through a two-tier system of certified practitioners and test administration fees. The company (CPP) maintains control through required certification while creating a network of distributors.

Revenue Model:

• Practitioner Certification:

  • $2,000 fee to become certified practitioner
  • 5,000 new practitioners enrolled last year
  • Generated $8-10M from certification fees alone

• Test Administration:

  • Tests cost $15-40 per person
  • Practitioners earn $30 per test administered
  • Parent company (CPP) receives $10 royalty per test

Market Penetration:

• Used by 200 federal agencies
• 89% of Fortune 100 companies use the test
• Millions of people take the test annually
• Company revenue reported over $20M (likely higher)

Business Structure:

• Private company since 1980s
• Operates similar to MLM model:
  • Must be certified to administer tests
  • Practitioners make money per test
  • Company gets ongoing royalties
• Controls distribution through practitioner network
• No "free" version available - all tests must go through certified practitioners