Suburban Drinking Triathlon

A new type of casual athletic event called "The Suburban Triathlon" that combines everyday activities with drinking into an ironic competition format targeting middle-aged, out-of-shape participants.

Key Points:

• Event Format:

  • Walk a half mile
  • Drink 2 beers at a bar
  • Play 9 holes of golf

• Target Market:

  • Out-of-shape middle-aged guys
  • Non-athletic participants
  • Suburban demographic

• Business Potential:

  • Could be the "next Tough Mudder"
  • Appeals through ironic/fun positioning
  • Potential to add activities like pickleball as third leg
  • Must be done on Saturday mornings

• Key Success Factors:

  • Brand it as the "non-fit person triathlon"
  • Include eating/drinking as one component
  • Make it accessible and fun rather than challenging
  • Create community aspect through shared experience

The concept plays on the contrast between traditional triathlons and everyday suburban activities, turning them into an organized event format that's both entertaining and achievable for the average person.