Quirky Business Ideas
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Danielle Baskin creates unique, viral-worthy micro-businesses by turning creative ideas into marketable products and services. Her most successful venture is a fruit branding company that prints corporate logos onto fresh produce for conferences and events.
Fruit Branding Business
- Charges companies $5 per piece of fruit
- Works with local farms to source produce
- Places corporate logos/branding on fruits
- Targets conference/event swag market
- Examples: Salesforce avocado, Lyft banana, Mailchimp pineapple
Business Model Pattern
- Creates products initially for personal use/fun
- Waits for organic interest/demand
- Converts interest into business opportunities
- Relies on product uniqueness for marketing
- Uses simple tech stack (Squarespace, Stripe) to launch quickly
Other Notable Ventures
- Painted bike helmets company
- Mask-alike (COVID masks with printed faces)
- VC trading cards with stats
- Drone sweaters
- Womb escape room kits
- Funeral services for expired domains
- Airplane window stained glass decals
- Blue check homes (verified home crests)
- SaaS for witches (tarot readings)
The success comes from creating remarkable products that generate organic interest, requiring minimal traditional marketing spend.
41:20 - 50:14
Full video: 51:14SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.