Quirky Business Ideas

Danielle Baskin creates unique, viral-worthy micro-businesses by turning creative ideas into marketable products and services. Her most successful venture is a fruit branding company that prints corporate logos onto fresh produce for conferences and events.

Fruit Branding Business

  • Charges companies $5 per piece of fruit
  • Works with local farms to source produce
  • Places corporate logos/branding on fruits
  • Targets conference/event swag market
  • Examples: Salesforce avocado, Lyft banana, Mailchimp pineapple

Business Model Pattern

  • Creates products initially for personal use/fun
  • Waits for organic interest/demand
  • Converts interest into business opportunities
  • Relies on product uniqueness for marketing
  • Uses simple tech stack (Squarespace, Stripe) to launch quickly

Other Notable Ventures

  • Painted bike helmets company
  • Mask-alike (COVID masks with printed faces)
  • VC trading cards with stats
  • Drone sweaters
  • Womb escape room kits
  • Funeral services for expired domains
  • Airplane window stained glass decals
  • Blue check homes (verified home crests)
  • SaaS for witches (tarot readings)

The success comes from creating remarkable products that generate organic interest, requiring minimal traditional marketing spend.

41:20 - 50:14
Full video: 51:14
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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Restaurateur
E-commerce