Quiz-to-Email Funnel

A quiz-based email funnel business that leverages people's interest in personality tests, horoscopes, and self-discovery to build a large email list and convert subscribers to paid offerings.

Core Business Model:

• Create quiz funnel at top of business
• Collect emails in exchange for quiz results
• Send daily personalized newsletter
• Convert free users to premium offerings

Key Components:

• Quiz Creation:

  • Focus on personality tests, Myers Briggs, horoscopes
  • Make it about personal discovery
  • Include compatibility features to encourage sharing

• Email Collection & Delivery:

  • Require email to get quiz results
  • Send personalized daily content based on quiz results
  • Leverage people's interest in themselves as core hook

• Growth Strategy:

  • Use paid acquisition to drive traffic
  • Built-in virality through quiz sharing
  • Target compatibility features ("see if you're compatible with...")

Business Metrics:

• Target 100,000+ person email list
• 6-10% free-to-paid conversion rate (significantly higher than typical 1%)
• Potential for $5M/year revenue within 3 years if worked full-time

Requirements:

• No coding knowledge needed
• Internet savvy person
• Non-judgmental approach to content
• Understanding of basic marketing psychology