CGM Platform Monetization
Share
Steph Smith proposes using continuous glucose monitors (CGMs) as a loss leader to build a comprehensive health platform with social and educational components. The strategy leverages the new over-the-counter availability of CGMs to create recurring revenue through premium health services.
Key Points:
-
Entry Strategy:
- Offer free CGMs (normally $50 for 2 weeks) as loss leader
- Require users to track eating and lifestyle habits during initial 2-week period
- Collect comprehensive metabolic health data during trial period
-
Data Collection & Analysis:
- Track user's glucose responses to different foods
- Monitor exercise patterns and lifestyle factors
- Build detailed health profiles for personalized recommendations
-
Monetization Opportunities:
- Health concierge services
- Nutrition education and consulting
- Personal training referrals
- Partnerships with local gyms
- Ongoing CGM device sales through Dexcom partnership
-
Social Component:
- Create "Strava for CGMs" - social comparison platform
- Allow users to share and compare glucose data
- Build community around metabolic health
- Gamify glucose management with competitions and achievements
-
Market Timing:
- Leverages recent FDA approval of over-the-counter CGMs (Dexcom's Stello)
- Capitalizes on growing interest in personalized health data
- Takes advantage of increasing accessibility of CGM technology
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.